Parking lifts underground. Display lifts above the showroom floor.
Mercedes-Benz Manhattan is one of the flagship dealerships of Mercedes-Benz, operating from a purpose-built facility at 770 11th Avenue in New York City. Running full service and inventory operations alongside a premium showroom, the dealership faces the same constraint as every vertical Manhattan property: no room to expand outward, and no outside parking.
ParkPlus delivered two separate systems within the same building. A subterranean SP100 Suspended Platform system provides 288 spaces across the basement garage, serving both the service department and vehicle inventory. Above the showroom floor, two ParkPlus Suspended Lift Display Units raise vehicles into the showroom’s upper volume, turning inventory into a visual centerpiece.
The same suspension principle operates in both directions. Below grade it maximizes parking density. Above the floor it maximizes brand impact.
Double the capacity. A decade of reliable operation.
A flagship Manhattan dealership runs on throughput. Service vehicles in, serviced, out. Inventory received, stored, staged for delivery. Without mechanical parking lifts, the basement garage at 770 11th Avenue could not have accommodated both operational streams at scale. The SP100 system doubled the bay count and has been doing so for over ten years without requiring the dealership to compromise on how it operates.
Above grade, the display lift units solve a different problem. Premium showroom real estate in Manhattan is among the most expensive in the world. The display lifts use vertical volume that would otherwise sit empty to present inventory at a level that matches the brand — not a convenience feature, but a requirement for what a flagship Mercedes-Benz experience demands.
Below Grade
The Parking System in Action
Above the Showroom Floor
The Display Lifts in Action
A vertical dealership with no outside parking
Mercedes-Benz Manhattan operates without surface parking. Every vehicle that passes through the facility — customer drop-offs, service loaners, incoming inventory — must be accommodated within the building itself. The basement garage, built to a fixed footprint, could not meet that demand at conventional parking density. Above grade, the showroom’s upper volume sat unused while floor-level display space competed with operational traffic. The building required a solution that worked in both directions at once.
Suspended platform lifts below, display lifts above
SP100 Suspended Platform parking lifts were installed throughout the subterranean garage, doubling the usable capacity of each bay and delivering a fully operational system for both the service department and inventory storage. Above the showroom floor, two Suspended Lift Display Units were configured to elevate vehicles into the showroom’s upper space. One system family, one installation partner, two distinct problems solved within a single building envelope — and over a decade of continuous operation to prove it.
ParkPlus lifts have helped us double our capacity — essential for a vertical dealership like ours with no outside parking. We’ve relied on them for over a decade to maximize space, increase revenue, and better serve our customers.
System Specifications
Parking lifts and display lifts for auto dealerships
How are suspended platform parking lifts used in a dealership service department?
In a dealership service department, suspended platform lifts maximize the number of vehicles that can be stored within the facility at any given time. Each unit raises a vehicle to a suspended position, creating two storage positions from a single floor bay. This doubles the throughput capacity of the service area without expanding the building footprint.
At Mercedes-Benz Manhattan, SP100 Suspended Platform lifts serve both the service department and inventory storage within the same subterranean garage, managing the full operational parking demand of a flagship dealership with no outside parking available.
What is a vehicle display lift and how does it work in a showroom?
A vehicle display lift raises a vehicle to an elevated position above the showroom floor, using the vertical volume of the space to present inventory at height. The platform lifts to a fixed display position, showcasing the vehicle at eye level and above without consuming additional floor space.
At Mercedes-Benz Manhattan, two ParkPlus display lift units are installed above the showroom floor. Vehicles raised on the display lifts become a visual centerpiece of the showroom, consistent with the elevated standard a global flagship dealership demands.
How do dealerships with no outside parking manage vehicle storage and throughput?
Urban dealerships with no surface parking rely entirely on their building’s internal structure to accommodate every vehicle that passes through. Mechanical parking lifts are the primary solution: they increase the number of storage positions available within a fixed below-grade footprint by stacking vehicles vertically, meaning each bay serves two vehicles rather than one.
Over a multi-year operating period, that additional capacity translates directly into service throughput, inventory turnover, and revenue — as the operations team at Mercedes-Benz Manhattan has experienced over more than a decade of running ParkPlus SP100 systems.
How long do mechanical parking lift systems last in a high-use dealership environment?
Mechanical parking lift systems installed in high-use commercial environments are engineered for continuous operation over many years. With regular maintenance and servicing, systems routinely remain in active service for a decade or more without requiring major infrastructure changes.
The SP100 system at Mercedes-Benz Manhattan has been running continuously for over ten years. ParkPlus provides ongoing maintenance and service support through its Service and Support division, which covers both scheduled maintenance and emergency response.
Can the same parking lift system serve both vehicle storage and showroom display?
Yes. The same suspension principle that underlies the SP100 parking lift system also underpins ParkPlus display lift units. Both systems suspend a vehicle platform from an overhead structure and control its vertical position — the engineering is shared, and the application differs based on whether the system is configured for high-cycle parking operations or static elevated display.
At Mercedes-Benz Manhattan, ParkPlus delivered both applications within a single building: SP100 lifts below grade for service and inventory, display lift units above the showroom floor for brand presentation. Both systems have been maintained by ParkPlus throughout their service life.
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